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Successful Patient Relationships: Good for a Patient’s Health and the Health...

My last post took a look at how doctors can utilize patient-centered marketing (i.e., consumer relationship management, telemedicine, etc.) to build long-lasting relationships. Which would lead many...

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Retail Marketers: Know which Social Networks Make Sense for Your Brand

With individuals flocking to niche social platforms in droves, this means your retail brand needs to be there, too, right? Well, not necessarily. True, when the 2012 retrospectives start popping up in...

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Medical Device and Diagnostics Companies ask, “Should there be an app for that?”

I recently sat down with the marketing department of a good-sized, and successful, medical device and diagnostics company. They had a fairly straightforward question: “Is it time we build an app, and...

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Building and Construction Marketers: Sell Yourself by Selling Innovation

Innovation isn’t limited to Silicon Valley. It’s on display every day in the building and construction industry. Whether you’re sitting in the marketing department of a general contractor, construction...

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Why healthcare marketers, not just healthcare providers, should take an...

Perhaps the question should be, “Why not?” I’m not suggesting you need to spend a large portion of your budget to do so. I’m merely suggesting that there are simple steps you can take to help shape a...

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How Marketers Should Build Social Communities Around Their Brand

Social media is full of niches – communities of people passionate about something, whether it’s finding quality healthcare, selling their building products to a general contractor, manufacturing beer...

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Social Recruiting for the Building and Construction Industry

For most firms in the building and construction industry, a labor shortage is far from top-of-mind these days. However, a recent study by McGraw-Hill tells us 70% of general contractors expect a labor...

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Retail Advertisers: Daily Deals Are a Big Deal, but Are They Right for You?

Google “daily deals” and you’ll find article after article touting the incredible growth of daily deal sites. And I’m not just talking revenue growth for sites like Groupon and LivingSocial, but also...

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Opportunities for Healthcare Marketers to Address Cancer Survivors’ Needs

As if battling cancer isn’t tough enough, a new study published in the Annals of Family Medicine shows that after beating the disease, many survivors face a new kind of challenge – where to turn for...

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Healthcare Marketers: Are you ready for an empowered consumer?

There was once a time when healthcare consumers didn’t make many choices for themselves. Their employer picked the insurance provider, the insurance provider picked the PCP, the PCP put forth the...

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Healthcare Marketers: Use the Right Key Messages to Attract Physicians to...

We certainly don’t need to tell you, the healthcare marketer, that competition to attract doctors to healthcare systems and physician groups is in full force with no signs of letting up. And with good...

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The Creative Brief: Separating the Good From the Bad

As marketing professionals, we all know the brief is a pivotal element in kicking off any communications initiative. It gets the ball rolling in the right direction and keeps the entire team on point....

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Four Generational Insights for a Successful Healthcare Service Launch

Launching a new service line in the healthcare industry can be like launching a new coffee shop in Seattle. The marketplace is crowded with choices and, for a variety of reasons, consumers may be...

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Media Training: Represent Your Company Effectively

As our professional environment becomes more and more casual, our communication methods more abundant and our information exchange practically instant, it can be easy to overlook the importance of...

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Marketing Managers: Inject Some Creativity into Your Communications

The purpose of creativity is to connect with your subject. Capturing the attention of your audience with an engaging story, captivating visual, interesting fact or a fun narrative helps to break down...

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How to Take Effective Risks in Advertising

In a world saturated with ad campaigns, being seen by your target audience can be a challenge. Oftentimes, the sheer volume of marketing your customers/consumers are exposed to necessitates that you...

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Application Mania – Do You Need One for Your Business?

Every business seems to want a mobile app these days. And why not? Trends clearly point toward a shift to mobile over fixed Internet traffic, and all the big brands already have an app, so isn’t that...

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Walking the Mile: How Simulation Can Improve Healthcare Marketing

As healthcare marketers, we preach empathy. But it’s hard to truly know what it’s like to walk a mile in a patient’s shoes, to experience our services as they do. And it’s understandable; healthcare...

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Marketers: What You Need to Know About Heartbleed

The entire online world is on alert after it was announced a “bug,” coined “Heartbleed,” has been allowing hackers to exploit a vulnerability in a popular internet encryption software called OpenSSL....

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7 Ways Healthcare Marketers Can Use Social Video to Improve Healthcare Marketing

As the use of social media has grown exponentially over the past several years, so too has its use in advertising, business, technology and nearly every other aspect of our day-to-day lives. Health...

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