Successful Patient Relationships: Good for a Patient’s Health and the Health...
My last post took a look at how doctors can utilize patient-centered marketing (i.e., consumer relationship management, telemedicine, etc.) to build long-lasting relationships. Which would lead many...
View ArticleRetail Marketers: Know which Social Networks Make Sense for Your Brand
With individuals flocking to niche social platforms in droves, this means your retail brand needs to be there, too, right? Well, not necessarily. True, when the 2012 retrospectives start popping up in...
View ArticleMedical Device and Diagnostics Companies ask, “Should there be an app for that?”
I recently sat down with the marketing department of a good-sized, and successful, medical device and diagnostics company. They had a fairly straightforward question: “Is it time we build an app, and...
View ArticleBuilding and Construction Marketers: Sell Yourself by Selling Innovation
Innovation isn’t limited to Silicon Valley. It’s on display every day in the building and construction industry. Whether you’re sitting in the marketing department of a general contractor, construction...
View ArticleWhy healthcare marketers, not just healthcare providers, should take an...
Perhaps the question should be, “Why not?” I’m not suggesting you need to spend a large portion of your budget to do so. I’m merely suggesting that there are simple steps you can take to help shape a...
View ArticleHow Marketers Should Build Social Communities Around Their Brand
Social media is full of niches – communities of people passionate about something, whether it’s finding quality healthcare, selling their building products to a general contractor, manufacturing beer...
View ArticleSocial Recruiting for the Building and Construction Industry
For most firms in the building and construction industry, a labor shortage is far from top-of-mind these days. However, a recent study by McGraw-Hill tells us 70% of general contractors expect a labor...
View ArticleRetail Advertisers: Daily Deals Are a Big Deal, but Are They Right for You?
Google “daily deals” and you’ll find article after article touting the incredible growth of daily deal sites. And I’m not just talking revenue growth for sites like Groupon and LivingSocial, but also...
View ArticleOpportunities for Healthcare Marketers to Address Cancer Survivors’ Needs
As if battling cancer isn’t tough enough, a new study published in the Annals of Family Medicine shows that after beating the disease, many survivors face a new kind of challenge – where to turn for...
View ArticleHealthcare Marketers: Are you ready for an empowered consumer?
There was once a time when healthcare consumers didn’t make many choices for themselves. Their employer picked the insurance provider, the insurance provider picked the PCP, the PCP put forth the...
View ArticleHealthcare Marketers: Use the Right Key Messages to Attract Physicians to...
We certainly don’t need to tell you, the healthcare marketer, that competition to attract doctors to healthcare systems and physician groups is in full force with no signs of letting up. And with good...
View ArticleThe Creative Brief: Separating the Good From the Bad
As marketing professionals, we all know the brief is a pivotal element in kicking off any communications initiative. It gets the ball rolling in the right direction and keeps the entire team on point....
View ArticleFour Generational Insights for a Successful Healthcare Service Launch
Launching a new service line in the healthcare industry can be like launching a new coffee shop in Seattle. The marketplace is crowded with choices and, for a variety of reasons, consumers may be...
View ArticleMedia Training: Represent Your Company Effectively
As our professional environment becomes more and more casual, our communication methods more abundant and our information exchange practically instant, it can be easy to overlook the importance of...
View ArticleMarketing Managers: Inject Some Creativity into Your Communications
The purpose of creativity is to connect with your subject. Capturing the attention of your audience with an engaging story, captivating visual, interesting fact or a fun narrative helps to break down...
View ArticleHow to Take Effective Risks in Advertising
In a world saturated with ad campaigns, being seen by your target audience can be a challenge. Oftentimes, the sheer volume of marketing your customers/consumers are exposed to necessitates that you...
View ArticleApplication Mania – Do You Need One for Your Business?
Every business seems to want a mobile app these days. And why not? Trends clearly point toward a shift to mobile over fixed Internet traffic, and all the big brands already have an app, so isn’t that...
View ArticleWalking the Mile: How Simulation Can Improve Healthcare Marketing
As healthcare marketers, we preach empathy. But it’s hard to truly know what it’s like to walk a mile in a patient’s shoes, to experience our services as they do. And it’s understandable; healthcare...
View ArticleMarketers: What You Need to Know About Heartbleed
The entire online world is on alert after it was announced a “bug,” coined “Heartbleed,” has been allowing hackers to exploit a vulnerability in a popular internet encryption software called OpenSSL....
View Article7 Ways Healthcare Marketers Can Use Social Video to Improve Healthcare Marketing
As the use of social media has grown exponentially over the past several years, so too has its use in advertising, business, technology and nearly every other aspect of our day-to-day lives. Health...
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